Agents: Participate in the NFIP’s 2020 Hurricane Season Marketing Campaign
The National Flood Insurance Program is kicking off its Hurricane Season Marketing efforts. Help us encourage clients who could be affected by hurricanes this season to purchase flood insurance. Our efforts are focused on emphasizing how floods come in all sizes and can happen to anyone, anywhere. The message is clear – now is the time to purchase flood insurance to protect from seasonal storms.
If you are an agent living or working in the southeastern US, along the Gulf and Atlantic coasts, you may hear NFIP radio ads or see digital flood insurance banner ads on popular websites like Weather.com, Pandora, and Hulu. To amplify these marketing efforts, we’re looking to partner with you to spread the word, drive policy sales, and protect clients this summer. You can start by visiting the Hurricane Season campaign website where you can download high-performing messages and resources.
To advance your summer marketing efforts, we’ve developed the following materials – with both English and Spanish options – for you to use when communicating with new and existing clients:
- Talking points
- Social media graphics and post copy
- Website copy
- Email marketing templates
- Survivor stories and animated informational videos
- Posters, flyers, and brochures
We look forward to working with you this summer to get the word out about the importance of flood insurance! Please don’t hesitate to reach out with questions.
Training Highlight
A flood insurance training webinar will be available for agents in Alabama, Florida, Georgia, Louisiana, North Carolina, South Carolina, Texas, and Virginia. This webinar is a two-part “Key Fundamentals” course on the National Flood Insurance Program.
- Part 1: Tuesday, July 21 from 3-5pm EST (register here)
- Part 2: Wednesday, July 22 from 3-5pm EST (register here)
Continuing Education credit is available for this training. Make sure to confirm training requirements specific for your state. For more information visit the Key Fundamentals of Flood Insurance overview page.
The National Flood Insurance Program
For additional agent resources visit Agents.FloodSmart.gov
